MoveOn.org's Virtual Town Hall
Eric Rodenbeck & Michal Migurski
June 30 12005, San Francisco
Who We Are And What We Do
Stamen is a design and technology firm in San Francisco, building dynamic online experiences.
MoveOn Virtual Town Hall:
very large groups
can participate in shared
via interactive maps.
Participants can hear MoveOn speakers live.
You Are Here (1 of 2)
You enter your zip code, and the map knows where you live.
You Are Here (2 of 2)
Freely-available zip code databases are used to locate you on the map.
Participant Growth (1 of 4)
East Coast, June 28 2004 8:03pm EDT
Participant Growth (2 of 4)
East Coast, June 28 2004 8:19pm EDT
Participant Growth (3 of 4)
West Coast, June 28 2004 6:51pm PDT
Participant Growth (4 of 4)
West Coast, June 28 2004 7:52pm PDT
Prompting For Feedback (1 of 2)
Ask for direct, verbal input from the audience.
Prompting For Feedback (2 of 2)
Ask for direct, structured feedback from the audience.
Displaying Feedback: Essay Questions (1 of 5)
Questions are displayed on the map, as they come in.
Displaying Feedback: Multiple Choice (2 of 5)
Multiple choice responses are displayed by geographic area.
Displaying Feedback: Straw Polls (3 of 5)
This information can be aggregated into other contexts.
Displaying Feedback: “Kirby Dots” (4 of 5)
They look really cool!
Displaying Feedback: “Kirby Dots” (5 of 5)
They can be made to carry dense information.
Conclusions: Technology (1 of 5)
No “pro” GIS software was used.
Open source tools, Flash, and six weeks of effort.
The technology is no longer the hard part...
Conclusions: Design (2 of 5)
...the design is.
Embracing uncertainty is a design decision.
Directed interactivity and considered feedback make it work.
“Fast Clarity” (3 of 5)
Fast clarity is:
plan for action.
“Community” (4 of 5)
Sense of community is:
feelings of membership,
needs fulfillment, and
shared emotional connection.
“Being There” (5 of 5)
A visceral sense of “being there”—of taking part in a shared experience, that matters to you.