MoveOn.org's Virtual Town Hall

Stamen Design

Eric Rodenbeck & Michal Migurski

Where 2.0

June 30 12005, San Francisco

Who We Are And What We Do

• Stamen is a design and technology firm in San Francisco, building dynamic online experiences.

The Environment

• MoveOn Virtual Town Hall:
• very large groups
  can participate in shared
  live events
  via interactive maps.

Audio

• Participants can hear MoveOn speakers live.

You Are Here ^{(1 of 2)}

You enter your zip code, and the map knows where you live.

You Are Here ^{(2 of 2)}

• Freely-available zip code databases are used to locate you on the map.

Participant Growth ^{(1 of 4)}

East Coast, June 28 2004 8:03pm EDT

Participant Growth ^{(2 of 4)}

East Coast, June 28 2004 8:19pm EDT

Participant Growth ^{(3 of 4)}

West Coast, June 28 2004 6:51pm PDT

Participant Growth ^{(4 of 4)}

West Coast, June 28 2004 7:52pm PDT

Prompting For Feedback ^{(1 of 2)}

Ask for direct, verbal input from the audience.

Prompting For Feedback ^{(2 of 2)}

Ask for direct, structured feedback from the audience.

Displaying Feedback: Essay Questions ^{(1 of 5)}

Questions are displayed on the map, as they come in.

Displaying Feedback: Multiple Choice ^{(2 of 5)}

Multiple choice responses are displayed by geographic area.

Displaying Feedback: Straw Polls ^{(3 of 5)}

This information can be aggregated into other contexts.

Displaying Feedback: “Kirby Dots” ^{(4 of 5)}

They look really cool!

Displaying Feedback: “Kirby Dots” ^{(5 of 5)}

They can be made to carry dense information.

Conclusions: Technology ^{(1 of 5)}

• No “pro” GIS software was used.
• Open source tools, Flash, and six weeks of effort.
• The technology is no longer the hard part...

Conclusions: Design ^{(2 of 5)}

• ...the design is.
• Embracing uncertainty is a design decision.
• Directed interactivity and considered feedback make it work.

“Fast Clarity” ^{(3 of 5)}

Fast clarity is:
instant recognition, understanding, and plan for action.

“Community” ^{(4 of 5)}

Sense of community is:
feelings of membership, influence, needs fulfillment, and shared emotional connection.

“Being There” ^{(5 of 5)}

A visceral sense of “being there”—of taking part in a shared experience, that matters to you.

Thank You

http://stamen.com

Stamen Rules!